Turtle Tots is one of the world’s leading baby and toddler swim schools. With over 50 franchises across the UK and Ireland, it is a network of successful businesses that helps thousands of families by teaching babies and toddlers the benefits of swimming.
Launched in Bristol in 2011 by founders Caroline Sparks and Gabby Lixton, the business quickly grew with the franchise model enabling others to build their own flexible and rewarding businesses.
Their award-winning programme, begins with aqua-natal yoga lessons for mums-to-be, and continues with specialist and progressive baby swimming lessons from birth, and toddler/pre-school lessons. In 2019, around 13,000 babies and toddlers swam every week with Turtle Tots.
Every Turtle Tots teacher is trained to the highest international standards with Swim England or the Swimming Teachers Association (STA) and is endorsed by Professor Greg Whyte OBE, Olympian and Sports Scientist and board member at Sport Relief and Comic Relief.
Turtle Tots makes a difference in the lives of every family it touches. But they go a step further, every single franchise donates at least 1% of their revenue to charity.
Fruit Marketing has been proud to work with Turtle Tots for nearly three years, including developing Local Marketing Guidelines for each franchisee and delivering national campaigns for their classes. From 2018 to 2019, we helped increase their weekly client base by 11% and their year on year revenue by 11.7%.
As with anyone operating in the leisure industry, 2020 has been a challenging year for Turtle Tots. But they were recently awarded the gold award at the prestigious Approved Franchise Association 2020 Awards. With strong foundations in place, it is a business that is expected to bounce back strongly in 2021.
Co-founder Caroline Sparks said: “Fruit have been able to offer us the experience and knowledge that our franchising business model requires. Not only do they have a vast amount of experience in the sector, they creatively put together and manage our consumer campaigns, and perhaps more importantly are able to produce meaningful statistics showing the return on investment of our campaigns.
“On a personal level, it’s a pleasure to work with them, and I would have no hesitation in recommending their expertise and services.”
We define it as promoting your products or services to your target market in an engaging way, that defines, differentiates, and converts.
Effective marketing boils down to the very simple principle of “right message – right time – right channel – right audience.” Actually, you can add an ‘s’ to all of those.
At Fruit, we believe in a multi-channel approach and a rule of seven; that means that people will typically respond to a marketing message when they have seen or heard it seven times.
Of course, one size does not fit all. The same message at the same time on the same channel to the same audience will not reap the same rewards across business and across brands. There is no silver bullet for marketing. We wish it were that simple.
Marketing must be tailored specifically to each business, their objectives, a particular product or service and their customer profiles. A simple example is the Unilever brands Dove and Lynx, which utilise very contrasting approaches. One is softer, subtle with body positive content, the other is cheekier and more overtly sexual. We do not need to explain which is which.
If you need some support and guidance on crafting your marketing strategy and operations, please contact Fruit for a no-obligations consultation. We can help you get it right too.
From their low-key base in South Devon, it might not be immediately obvious the national and international level of expertise that lies behind the boat house doors of SeaSports Southwest.
Little more than a stone skim away from the back beach in Teignmouth, this small enterprise is a Royal Yachting Association (RYA) and Adventure Activities Licensing Authority (AALA) certified water sports training centre.
They are one of UK’s premier Water Sports Centres, specialising in water-based experiences and training courses for beginners through to advanced and instructor level, covering power, sail and paddle water sports.
They are also the foremost training base for one of the world’s greatest endurance challenges. Billed as “The World’s Toughest Row”, the Talisker Whiskey Atlantic Challenge takes place every year with dozens of teams attempting to complete an arduous 3000-mile journey from the Canary Island to Antigua.
To ensure a safe and successful crossing, SeaSports Southwest is the centre that more teams entrust their training to than any other centre in the world. From 2013-2019, they have trained 61% of all race participants from 16 countries, including 15 who have won the race or broke a world record.
SeaSports Southwest have trained more ocean rowing teams than anyone else in the world and are the only recommended training centre from race organisers Atlantic Campaigns
Fruit Marketing have been proud to work with husband-and-wife team Sue and Tim, ably supported by Sam and not forgetting Bradley the dog, who have led operations at SeaSports Southwest since 2017.
It has been a time when the website and brand have been refreshed and relaunched and new communications, marketing and advertising plans have been activated. It has resulted in an increase in social media following of 212%, off-season sales growth of 200% and an overall revenue growth of 35% whilst reducing previous adverting and marketing costs.
Sue Cox, Owner & Managing Director at SeaSports Southwest said: “What really makes Jo (Fruit Co-founder) stand out is that she has worked tirelessly to understand our business inside out. She listens to us and consequently her advice to us is sound and her marketing campaigns are successful.”
Life is not always plain sailing, but together, SeaSports Southwest and Fruit Marketing are safely on an even keel.