Turtle Tots is one of the world’s leading baby and toddler swim schools. With over 50 franchises across the UK and Ireland, it is a network of successful businesses that helps thousands of families by teaching babies and toddlers the benefits of swimming.

Launched in Bristol in 2011 by founders Caroline Sparks and Gabby Lixton, the business quickly grew with the franchise model enabling others to build their own flexible and rewarding businesses.

Their award-winning programme, begins with aqua-natal yoga lessons for mums-to-be, and continues with specialist and progressive baby swimming lessons from birth, and toddler/pre-school lessons. In 2019, around 13,000 babies and toddlers swam every week with Turtle Tots.

Every Turtle Tots teacher is trained to the highest international standards with Swim England or the Swimming Teachers Association (STA) and is endorsed by Professor Greg Whyte OBE, Olympian and Sports Scientist and board member at Sport Relief and Comic Relief.

Turtle Tots makes a difference in the lives of every family it touches. But they go a step further, every single franchise donates at least 1% of their revenue to charity.

Fruit Marketing has been proud to work with Turtle Tots for nearly three years, including developing Local Marketing Guidelines for each franchisee and delivering national campaigns for their classes. From 2018 to 2019, we helped increase their weekly client base by 11% and their year on year revenue by 11.7%.

As with anyone operating in the leisure industry, 2020 has been a challenging year for Turtle Tots. But they were recently awarded the gold award at the prestigious Approved Franchise Association 2020 Awards. With strong foundations in place, it is a business that is expected to bounce back strongly in 2021.

Co-founder Caroline Sparks said: “Fruit have been able to offer us the experience and knowledge that our franchising business model requires. Not only do they have a vast amount of experience in the sector, they creatively put together and manage our consumer campaigns, and perhaps more importantly are able to produce meaningful statistics showing the return on investment of our campaigns.

“On a personal level, it’s a pleasure to work with them, and I would have no hesitation in recommending their expertise and services.”

We define it as promoting your products or services to your target market in an engaging way, that defines, differentiates, and converts.

Effective marketing boils down to the very simple principle of “right message – right time – right channel – right audience.”  Actually, you can add an ‘s’ to all of those.

At Fruit, we believe in a multi-channel approach and a rule of seven; that means that people will typically respond to a marketing message when they have seen or heard it seven times.

Of course, one size does not fit all. The same message at the same time on the same channel to the same audience will not reap the same rewards across business and across brands. There is no silver bullet for marketing. We wish it were that simple.

Marketing must be tailored specifically to each business, their objectives, a particular product or service and their customer profiles. A simple example is the Unilever brands Dove and Lynx, which utilise very contrasting approaches. One is softer, subtle with body positive content, the other is cheekier and more overtly sexual. We do not need to explain which is which.

If you need some support and guidance on crafting your marketing strategy and operations, please contact Fruit for a no-obligations consultation. We can help you get it right too.