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We work collaboratively with businesses on developing a brand vision, position, message, identity and story. A brand is so much more than a swanky logo and a fancy font. That’s why we take a holistic approach, working closely with clients to ensure their brand accurately reflects and communicates who the business is and what it can do for customers. With Fruit Marketing, you get real expertise in brand development.
Each brand should be a strong asset to a company, increasing its value, provide teams with a sense of direction and organisational identity, and resonate with existing and potential new customers for the retention and acquisition of new business. When we work on brand development, we explore every element. That’s so the brand can help each business succeed with internal and external benefits.
As a team, we fully understand the value of a business’s brand. And so, we work collaboratively with businesses on developing a brand vision, position, message, identity and story. We develop the tools, so your staff live and breathe your brand and your customers instinctively know what your business is, who you are, and what you do.
With Fruit Marketing, client’s can rely upon a depth of expertise in brand development. We have worked with some of the most recognisable brands on the planet to family-owned local businesses. We know what it takes to capture, articulate, and manage a brand in multiple formats. And if a business would benefit from a rebrand, we will guide a client through a thorough process and effectively activate it.
A good brand improves a business’s recognition and visibility, creating the desired impression among target markets. Trust is key in any transaction, and with a strong brand, we help clients build that positive relationship with customers. A clear brand is a powerful component in your marketing. It can explicitly and implicitly help you reach and engage the right audiences and the right time with the right message on the right channel.
When a company has a strong brand, it can act as a flag for employees, inspiring and motivating staff, and provide a collective team identity. In addition to this, in any valuation of a company, its brand is a crucial asset. Brand development is an investment, adding value to a business in the short-term and long-term. Talk to us today over how we can help develop your brand to support your business.
Case study – Malt Accountants