In 2020, a small Accountancy firm called TH&Co approached us looking for strategic marketing management support. Their core objective was to develop their family run business into a larger, more sustainable operation but still retain the friendly, approachable and personable service that they had always offered their clients.

 

Our first priority was to work with the team to develop a marketing strategy which helped the team to better understand and formalise their business objectives, develop a clear vision and mission for the business. We assessed their current position and conducted market research before creating an actionable marketing plan that would help them to achieve the growth they wanted.

 

During the strategic marketing management process we identified some key limiting factors for growth from their reliance on key individuals within the team for their specialist knowledge and experience, to the lack of brand identity and accessibility of their office space.

 

Backed up by the insights garnered from the market research we advised a full rebrand complete with a Fruit Marketing Branding Day, a new name – Malt Accountants – to represent their core beliefs and service values as a team and new brand visuals which would help them to appeal to a wider, more brand conscious market place. We bought together specialists from photographers, to graphic designers, web developers to PR specialists to redevelop their website and business collateral before relaunched the business during lockdown, with a special virtual event complete with guest speakers, bespoke client packs and personalised digital content.

 

We supported the business  with a physical move to new, more accessible premises in a prominent location and set about promoting their business with the implementation of an integrated marketing plan comprising of social media communications, PR, lead generation, customer relationship management and partnership marketing.

 

Project outcomes:

  • Created a new brand identity, new name, look and feel
  • Managed a successful relaunch campaign
  • Developed brand presence across multiple platforms, through design
    and content
  • Driven 40% uplift in traffic to the new look website
  • Increased new visits to the website by 30%

 

For more information about our strategic marketing management services, contact us.