The transition to the virtual world has been accelerated through the pandemic with event organisers forced to adapt to the realities of lockdown life. But there are indications that rather than a return to normal service after the pandemic, many virtual innovations will be here to stay and for those organisations who have developed their […]

Forget all you have heard from other marketing companies. Ignore everything you have been told. We have one guaranteed technique that will turbo-charge leads for your business and drive conversions….is something you will never, ever hear from us. You won’t see us on your social media feed offering simplistic solutions. Sorry, but there is no […]

For a technology that has been around for over 25 years, the QR code has had a chequered history (sorry, we could not resist that one!). It is a feature of marketing that arrived with great fanfare, but not with widespread acceptance in the UK. It’s not quite a comeback that excites like the Spice […]

January is always a time to refresh, reset, reimagine, repurpose. If you are a business seeking to reach a new customer base or concerned that you are losing relevance to your existing customers, a time to review your brand. With lockdown 3 causing a slowdown in operations across many sectors, now is an opportune moment […]

Stories create connections between people – they appeal to our emotions. No one is immune to a gripping tale. Whose ears haven’t pricked up or moved to the edge of their seat when someone says “Hey, I’ve got a good story for you.”? People are emotional beings and their behaviour reflects it, including what they […]

Turtle Tots is one of the world’s leading baby and toddler swim schools. With over 50 franchises across the UK and Ireland, it is a network of successful businesses that helps thousands of families by teaching babies and toddlers the benefits of swimming. Launched in Bristol in 2011 by founders Caroline Sparks and Gabby Lixton, […]

We define it as promoting your products or services to your target market in an engaging way, that defines, differentiates, and converts. Effective marketing boils down to the very simple principle of “right message – right time – right channel – right audience.”  Actually, you can add an ‘s’ to all of those. At Fruit, […]

From their low-key base in South Devon, it might not be immediately obvious the national and international level of expertise that lies behind the boat house doors of SeaSports Southwest.   Little more than a stone skim away from the back beach in Teignmouth, this small enterprise is a Royal Yachting Association (RYA) and Adventure Activities […]

We love marketing. But even as professionals in the industry, we sometimes get a bit irked and irritated by some of what we see. Here are some of our marketing pet peeves. Do you have the same peeves or do you have your own? EMOJI OVERLOAD The emoji is celebrating its 21st birthday year in […]

Social media has such a huge presence in our lives. You are probably reading this article after seeing it on social media first! For businesses, it can seem overwhelming and it is easy to fall into a scattergun approach. Instead, it requires a clear content strategy, on the most appropriate platforms. A sound strategy will […]