For a technology that has been around for over 25 years, the QR code has had a chequered history (sorry, we could not resist that one!). It is a feature of marketing that arrived with great fanfare, but not with widespread acceptance in the UK. It’s not quite a comeback that excites like the Spice […]

January is always a time to refresh, reset, reimagine, repurpose. If you are a business seeking to reach a new customer base or concerned that you are losing relevance to your existing customers, a time to review your brand. With lockdown 3 causing a slowdown in operations across many sectors, now is an opportune moment […]

Stories create connections between people – they appeal to our emotions. No one is immune to a gripping tale. Whose ears haven’t pricked up or moved to the edge of their seat when someone says “Hey, I’ve got a good story for you.”? People are emotional beings and their behaviour reflects it, including what they […]

Turtle Tots is one of the world’s leading baby and toddler swim schools. With over 50 franchises across the UK and Ireland, it is a network of successful businesses that helps thousands of families by teaching babies and toddlers the benefits of swimming. Launched in Bristol in 2011 by founders Caroline Sparks and Gabby Lixton, […]

We define it as promoting your products or services to your target market in an engaging way, that defines, differentiates, and converts. Effective marketing boils down to the very simple principle of “right message – right time – right channel – right audience.”  Actually, you can add an ‘s’ to all of those. At Fruit, […]

From their low-key base in South Devon, it might not be immediately obvious the national and international level of expertise that lies behind the boat house doors of SeaSports Southwest.   Little more than a stone skim away from the back beach in Teignmouth, this small enterprise is a Royal Yachting Association (RYA) and Adventure Activities […]

We love marketing. But even as professionals in the industry, we sometimes get a bit irked and irritated by some of what we see. Here are some of our marketing pet peeves. Do you have the same peeves or do you have your own? EMOJI OVERLOAD The emoji is celebrating its 21st birthday year in […]

Social media has such a huge presence in our lives. You are probably reading this article after seeing it on social media first! For businesses, it can seem overwhelming and it is easy to fall into a scattergun approach. Instead, it requires a clear content strategy, on the most appropriate platforms. A sound strategy will […]

If you have spent the last few months living on Mars, you probably will not be aware of today’s US Election (November 3). For the rest of us, it has been in our faces for some time now; an ever-present feature of the news cycle, peppered across our social media feeds and a topic of […]

Nights are drawing in and Halloween is creeping ever closer. The occasion is now big business, with Halloween consumer spending nearing on £500m per year in the UK, more than double from just seven years ago. Nearly £30m of that will be on pumpkins alone! If you are in the business of seasonal fruit and […]