Nights are drawing in and Halloween is creeping ever closer. The occasion is now big business, with Halloween consumer spending nearing on £500m per year in the UK, more than double from just seven years ago. Nearly £30m of that will be on pumpkins alone!
If you are in the business of seasonal fruit and vegetables, confectionary, costumes, toys and gifts, then it is a key period for marketing campaigns. But even if you are not, it is still an opportunity for some fun, engaging content on your social media channels. As with all effective content marketing, aim towards something that valuable, relevant and is consistent with your other content. But tread carefully…
Have a devilishly delightful Halloween…and not a grim one.