In order to deliver an effective marketing strategy it’s vital to have the right people and systems in place.  Businesses these days operate across various platforms which must talk together to ensure efficiency and accuracy, and allow planning decisions to be data-driven.

Your marketing infrastructure will most likely include your business operating system (Office 365, Google, in-house, bespoke, etc), website, social media, CRM, Google my Business, reviews platform, analytics, as well as perhaps stock control, supply chain management systems, ecommerce, intranet, and other bespoke environments.

Case study – SeaSports Southwest