Nights are drawing in and Halloween is creeping ever closer. The occasion is now big business, with Halloween consumer spending nearing on £500m per year in the UK, more than double from just seven years ago. Nearly £30m of that will be on pumpkins alone! If you are in the business of seasonal fruit and […]

This is about way, way more than marketing. Let’s get that clear right from the get go. Since the shocking death of George Floyd in Minneapolis, USA last month, Black Lives Matter and campaigns for racial equality have taken on a new momentum. The surge from the grass roots upwards has put the public and […]

Community life is practically on pause through the pandemic. And yet, there is a feeling of a stronger sense of community being engendered. People are finding new and creative ways to connect with friends and family using video calls with online quizzes and zoom nights in. And the public displays of solidarity from children’s rainbows […]

“Zoom, just one look and then my heart went boom. Suddenly and we were on the moon.” so sang Fat Larry’s Band in the opening of their iconic ballad. It’s safe to assume that the Philadelphia R&B group were crooning over something a little more romantic than video conferencing. But their 1982 hit sounds more […]

Behavioural science has always been of serious interest to the marketing sector and – of course to the world of politics. But its theories have taken on particular importance in recent months with the spread of the coronavirus and an international lockdown. One such theory has been notably employed in the UK to influence the […]

This week’s #clapforthecarers moment was a genuinely touching moment for the country, a rare moment of national unity brought about by the coronavirus. The media got behind the campaign, joined by key public figures from politics, showbusiness, sport and even the monarchy. Major venues also joined in with the campaign, illuminating their buildings blue in […]

Two Devon organisations, two serious public relations crises, one winner, one loser. Brixham’s Churston Ferrers Grammar was forced to close its doors after one of its pupils tested positive for coronavirus. Meanwhile, the county’s foremost professional sports club Exeter Chiefs rugby team saw the collapse of one of the team’s sponsors Flybe. Now, typically, Devon […]

The sudden death of Caroline Flack was a complete tragedy. One which seems so unnecessary and totally avoidable. The role of the media, via social media and traditional forms, was immediately put under sharp scrutiny.

Well, to be honest, we’ve been about for quite a long time really. All told – as founders of Fruit Marketing – we have nearly 100 years under our belts working in the marketing and communications industry.