As of July 1, 2024, Google’s Universal Analytics (UA) is set to permanently stop processing data and removing access to this data, as the transition to Google Analytics 4 (GA4) completes. This means that without urgent action many may lose their historical Google analytics data. Google Universal Analytics, has been the go to website analytics […]

As discounters dislodge the supermarket hierarchy and we have all reached for that extra blanket in recent months, you would be forgiven for thinking that price is not only King but the only business lever we have right now. But hold that thought!  Price isn’t the only ‘P’ in the marketing pod.  Yes, we may […]

IF YOU DON’T KNOW WHERE YOU ARE GOING, YOU’LL GET SOMEWHERE AND LIKELY BE MISERABLE! I once heard someone say, “If you don’t know where you are going, you’ll definitely get somewhere, but you’ll be miserable.”  For me, this really resonates as something reflected in many areas of life.  You can’t have a race without […]

Most SMEs wouldn’t think twice about seeking an accountancy to manage finances, or external HR support or even IT. But there is greater hesitancy over outsourcing marketing. Why? More than most areas of a business it is fast moving and ever changing. An Indispensable Service It needs a professional approach and people who work across […]

PPC is one of the most cost effective and measurable forms of advertising, yet there are still businesses who neglect to utilise this powerful tool in their marketing operations. In simple terms, PPC is pay-per-click, a form of search engine marketing in which you only pay each time one of your ads is clicked on. […]

Something is changing in sports sponsorship and it is being driven by the competitors themselves. writes Founding Director Chris Broadbent. Athletes are no longer the mannequins to be dressed up by sporting bodies and events. And they know it. Sport has always been a hugely attractive platform for marketing. Beyond the official multi-national partners and […]

Love it or hate it video meetings and calls are here to stay, but are we recognising these interactions as an extension of the way that people and brands are being presented and perceived? Due to the affects of the global pandemic, video conferencing and calls have grown exponentially over the past 12 months and […]

With a population of around 1.4billion, over 21 times that of the UK, China offers incredible potential for any successful British business seeking to spread its wings internationally. And as business begins to confront the reality of Brexit, many businesses are looking further afield to export their products and services. China is a fascinating opportunity, […]

What will be the social media trends of 2021? Social media has become such an integral part of life, that it is hard to believe it is still in its relative infancy. Facebook, the behemoth of the social media landscape turns just 17 in 2021. Not even old enough to drink yet. Twitter is turning […]

The transition to the virtual world has been accelerated through the pandemic with event organisers forced to adapt to the realities of lockdown life. But there are indications that rather than a return to normal service after the pandemic, many virtual innovations will be here to stay and for those organisations who have developed their […]